Monday, 21 May 2012


(And Yakult’s £5,000 holiday giveaway is here to help)

77% of women in the UK are in need of a holiday (compared to 68% of men), according to a new survey. Whilst that might not be overly surprising, it is revealing to learn the extent to which British women are desperate for a break: when asked to name their one material desire for 2012, more females plumped for a holiday than for anything else – selecting a dream getaway above a new car or a wardrobe overhaul!
However, with purse strings being tightened across the country, it seems that many will be going without their longed-for break – for this year at least. 32% of women questioned stated that, due to economising, they would be cutting down on holidays abroad in 2012 – and well over a third (39%) will not be holidaying abroad at all this year.

And yet a desire to discover more about the world remains as keen as ever – 70% of women questioned stated that they were curious to learn more about different countries and cultures across the globe. Despite this, half state that they have yet to experience a ‘dream holiday’– and so it seems high time that British women got a chance to experience the break they so desire.

And that’s where Yakult’s brand new competition comes in! Showcasing the fact that Yakult is available in 32 countries across the globe, ‘Around the World with Yakult’ is offering one lucky winner the chance to jet off on a £5,000 dream holiday. Another four winners will each receive a Kindle, complete with £20 credit.

To enter this exciting competition, would-be jetsetters simply need to visit and guess the location of the ‘mystery Yakult country’.
Each month, a Yakult employee will give a personal insight into a fascinating Yakult project taking place in their particular country – and offer clues as to the location. (The competition is free to enter and no purchase is necessary.) Every month until August, one lucky winner will receive a Kindle (plus £20 credit) – and then in September, all correct entries will go into a draw for the £5,000 grand prize!

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