Smiggle in Town

Last week we went to visit the new Smiggle Shop which has opened in the Bullring Birmingham.

I’m a big lover of stationary and I think Boo is too, she often goes to bed scribbling away in a notebook.

Smiggle is a children’s stationary shop which originated in Australia. They have just started opening shops in the UK and plan to have 200 stores by next year. Smiggle is all about inspiring their customers creativity with fun, colourful and original stationary. Their shops are full of sensory excitement and the staff passionate and friendly.

The first thing that struck me was the lovely arrangement inside the stall. I will admit that I am more than a tad obsessive compulsive and I was delighted with the order of the shop, it was very pleasing.

Now that’s what I call colour co-ordination.

The products are bright and fun and there is something to suit all tastes, including grown-ups. I loved that they had some fabulous boys products too. I was told that the stock is changed regularly so their is always something new to see.

Not only are you taken in by the beautiful colours there are also many textures to enjoy and even smells.

When I mentioned that I’d visited the shop on my social media a couple of my friends said they had thought the shop was nice, but over priced. As a fan of stationary I know that you can buy cheaper stationary on the high street, but there is not as much to choose from and it’s not as nice. There are also a couple of shops I like to browse where I don’t buy anything because I cannot justify paying so much..those are the expensive shops. I believe that  Smiggle lies in between. In fact I found them pretty good value. I bought gifts for four of my children that worked out less than £10 each and they were all really happy. I’m sure they would make great Christmas stocking fillers.
One daughter had a konnichiwa pencil case and some scented macaroon erasers which she loved, another had a light up snap band and my son loved his stencil book and spy pen.
Boo, my stationary loving little girl had asked me to get her a new notebook. Well, as she loves to take a notebook to bed I was thrilled to find a furry notebook. I chose a blue bunny one (blue is her favourite colour) and also bought her a new multi-coloured pen. Now she can fall asleep cuddling her furry bunny once she’s finished her writing. She absolutely loves it.

I’m sure we will be popping in to Smiggle every time we visit the Bullring. There are so many things I saw that I’d like to buy. I’m also looking forward to opening my Smiggle Advent Calender with a little piece of stationary behind every door.

You can shop at Smiggle online, but I’d thoroughly recommend a trip to one of their shops as it really is a lovely experience. Check the website for a shop near you. I’m lucky as I currently live in the middle of two of them.

The Reading Residence

Disclaimer: I was invited to the Smiggle shop opening and received a goody bag. I was not asked specifically to write anything about them and all thoughts and opinions are my own.

1 Comment

  1. November 27, 2014 / 6:19 pm

    Oh, we so loved out visit there! I agree that I think they represent good value, too, and yes, all very nicely ordered! Glad you enjoyed it 🙂 Thanks for linking up with #PaperyPeep x

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